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Become a Structure Dealer

Structure believes that dealers and manufacturers can successfully coexist in a competitive and evolving direct-to-consumer (DTC) business environment.

Local bike shops provide a level of service and engagement that no digital DTC model can replicate. The best dealerships serve as a hub to the biking community and provide accessible pre- and post-sale support as well as after-market components and gear to create the best retail experience for their customers. At Structure we want to support our dealerships in the following ways:

Demo-to-sale program: Structure offers preferred pricing and payment terms to dealerships that participate in the demo bike program. We encourage demo-dealers to purchase a minimum of three demo bikes (one per size). These bikes can be sold after the restriction period at 20% off retail, which provides good margin. Special orders can be placed on a first-come-first-served basis, with priority given to PDP dealers.

Fulfillment service: Customers who have purchased a bike online will have the option to pick up their bikes at the dealer-ship of their choice. This will provide an opportunity for the dealer to establish a relationship with that customer for assembly, fit, and ongoing services.

Aftermarket sales: Structure does not provide an online bike customization program. Dealers can provide an a la carte program to build up a frame-only purchase for customers with discerning taste and specific performance requirements. 

Please fill out the form below for more details and to join us in the evolution of bicycle sales. 


Structure Cycleworks is committed to providing a premium product with patented, next-generation technologies. The results are nothing less than the most advanced mountains bikes ever built.

Our innovative sales strategy combines direct-to-consumer value with dealer support and convenience. Sales will begin in North America and the UK, followed by Europe and beyond.

As you spend time on our site you will learn how our team developed  

the most significant evolution in mountain bike chassis design since rear suspension and you will see the potential for Structure to change the high-end mountain bike sales segment.

We invite you to join us as a shareholder as we go head to head with the best mountain bikes on the market. This is a race we intend to win.

Please contact us for complete information about our offerings for prospective shareholders. 


For press inquiries please email us and see our media kit here.