About Us

Structure Cycleworks is Canadian bike company located in Calgary, Alberta. We believe technology has the power to positively change the human experience. Our mission is to develop products that enhance the riding experience. We are the first company to successfully introduce an all carbon linkage frame mountain bike.

We want you to enjoy riding even more than you already do. Our Founder and CEO, Loni Hull, has decades of experience in motorsports and chassis and engine design, and was a founding member of the Portland, Oregon-based Motoczysz team that won the Isle of Man TT Zero motorcycle race four times in a row from 2010-2013, an accomplishment documented in the 2011 film Charge by Mark Neale.

Structure was established with one goal: take lessons learned in motorsport and bring them to Loni’s other great passion – mountain bikes – making them faster, more stable, and less inclined to send riders over the bars (OTB) in the process. Today, our international team of designers, engineers, regional ambassadors, and professionals have produced the world’s first carbon fiber integrated-linkage suspension system, featured on the SCW1 enduro bike, which launched at the 2019 Sea Otter Classic. In the first week of the SCW1’s existence, two bikes under two riders won podiums in every race they entered at the Classic, followed quickly by additional wins and podiums in Canada and the U.S.A.

But we aren’t resting on past accomplishments. With 29ers, hardtails, dirt jumpers, e-bikes, fat bikes, and other models in the works, our international team of pros can hardly wait to show you what we have in mind for the future of cycling. Get to know our crew. Better yet, come ride with us! 

Our Mission

To push the boundaries and performance of mountain biking through innovation while giving riders the ultimate MTB experience.

Our Team

The Structure team is passionate about all things bicycle. They each bring the best they have to what they do and want the best possible outcome for you, the customer. By purchasing a bicycle from Structure you are not supporting some brand but joining a family of like minded individuals who love to ride.

Loni Hull

CEO | Founder | Designer

Driven by innovation, Structure was founded by Loni Hull, a pioneer in electric motorcycle racing. Hull, who is used to pushing performance boundaries, brings decades of experience in many forms of racing to the mountain bike industry. Loni has loved everything on two wheels since he learned to ride an old Hawthorne that was too tall for him by sitting on the rear cargo rack.

Rick Jocson

CCO | Co Founder | VP Finance

Experienced business professional with a demonstrated history of working in multiple sectors. Strong entrepreneurship professional skilled in Business Planning, Operations Management, Business Development, Entrepreneurship, and Strategic Planning.

Theo Wilting

Creative Director | Marketing Designer

Theo has been working in the advertising industry for nearly 30 years, working for large and small agencies in many roles to help clients become brand leaders. Calling himself a Jack-of-all master of some, he combines a creative sensibility with technical experience to transform his concepts or ideas into a form that can be printed, published, posted or shared.

Jake Plant

Engineering Lead | Test Pilot

Jake is a recent mechanical engineering graduate who is obsessed with bikes. He takes his years of riding , and breaking gear, to the design table with the goal of optimizing the modern mountain bike. Having grown up in Nelson, BC, Jake enjoys the creative side of bike design. He aims to create beautiful bikes that can also podium in their respective disciplines.

Dave O'Dowd

PR | Social

Dave has been told that he possesses the least common of the senses, common sense. He's an inventor and an initiator, frequently operating in the marketing industry that is surprisingly averse to risk. Dave is a self-employed marketer that has come up through the entire set of careers catered to by the adobe creative cloud, from graphic designer to video producer.


Our component manufacturers

We have curated our bikes using the very best components for the jobs they do. To learn more about the components we have selected click on a logo to link you to the appropriate product.