Dealer Program

Structure Cycleworks is the premier manufacturer of linkage frame suspension mountain bikes. Partnering with the best dealers in key markets is an important part of our marketing strategy.

Structure believes that dealers and manufacturers can successfully coexist in a competitive and evolving direct-to-consumer (DTC) business environment. Local bike shops provide a level of service and engagement that no digital DTC model can replicate. The best dealerships serve as a hub to the biking community and provide accessible pre- and post-sale support as well as after-market components and gear to create the best retail experience for their customers.

At Structure we want to support our dealerships in the following ways:

Demo-to-sale program:
Structure offers preferred pricing and payment terms to dealerships that participate in the demo bike program. We encourage demo-dealers to purchase a minimum of three demo bikes (one per size). These bikes can be sold after the restriction period at 20% off retail, which provides good margin. Special orders can be placed on a first-come-first-served basis, with priority given to Premier Dealer Program (PDP) dealers.

Fulfillment service:
Customers who have purchased a bike online will have the option to pick up their bikes at the dealer-ship of their choice. This will provide an opportunity for the dealer to establish a relationship with that customer for assembly, fit, and ongoing services.

Aftermarket sales:
Structure does not provide an online bike customization program. Dealers can provide an a la carte program to build up a frame-only purchase for customers with discerning taste and specific performance requirements.

Please contact us for more details and to join us in the evolution of bicycle sales.

For full Dealer Program details, click here.